About Us
India Is the Opportunity. Via Indica Is Your Advantage.
Founded in 2024 by experienced entrepreneurs and business leaders, we combine unparalleled expertise in India and Europe. Our teams in Switzerland and India provide on-the-ground support, strong partnerships, and access to key decision-makers, ensuring your business is set up for success.
At Via Indica, we don’t just help you enter the Indian market. We help you win.
Team
Vasu Srinivasan
Founder
Vasu is a mission-driven entrepreneur passionate about the intersection of business, bilateral collaboration, media, and technology. He founded Via Indica to foster high-impact, mutually beneficial partnerships between India and Europe
As a leader with top digital firms such as Infosys, HCL and Tech Mahindra, Vasu has advised leading European companies on navigating complex market shifts.
Subsequently, he built 99.94 DM, transforming cricket’s digital media and fan engagement.
Vasu holds a Master’s in International Strategy and Diplomacy from the London School of Economics and was part of the LSE IDEAS think tank.
Vasu is based in Basel, Switzerland
Swaroop iyengar
Strategic Advisor
Swaroop is a consulting leader driven by a commitment to leadership, strategy execution, and shaping high-impact business transformations.
With expertise in management consulting, corporate planning, and public policy, he has worked with leading companies to refine strategies and deliver measurable results.
He has held leadership roles at Arthur D. Little and Infosys. As an advisor to Stanford’s Transformation Program, he has supported the growth of SMEs across South Asia.
Swaroop holds an MBA from the Asian Institute of Management, Philippines, and is completing a PhD with a focus in Leadership and Public Administration.
Swaroop is based in Bengaluru, India